Remember the gluten free craze!?

Every year, a multitude of new diets-some new, others resurrected, ripped off, re-arranged or recycled-are unveiled upon millions of people looking for the quickest possible way to lose weight. Diet promoters promise immediate results, and die-hard advocates or paid celebrities offer “sincere” and “heartfelt” testimonials of their “success stories” with the respective diet.

Many of these diets are conveniently marketed to folks who may already have a negative self-image, as well as those looking for the next fad or scientific-ish sounding diet that will forever change their life! The top fad in recent years that seems to have died down a bit but we still are asked all the time about is the “Gluten-Free” diet.

We talk with about 15-20 people every week who ask us about gluten-free diets and 99.8% of the time there’s one big problem...

When asked, what is gluten, they have absolutely no idea!!!

While eating a diet free of gluten can have significant benefits for some, (only people with Celiac disease) it’s imperative that you conduct proper due diligence to understand what this, or any “diet” is really about, and more importantly if it’s safe, effective, and sustainable in the long term.

So what the hell is gluten anyway!?

If you don’t know, don’t worry. Most people, including those who have chosen to adopt and claim to live a gluten-free lifestyle, have not the slightest clue what it is.

Gluten is a general name for the proteins found in wheat, rye, barley, and triticale. It helps some foods maintain their shape and is responsible for the elastic texture of the dough.

Gluten can be found in many types of foods, even ones that would not be expected. It’s important to note that a gluten-free diet is the ONLY medically accepted treatment for celiac disease, and that celiac disease patients make up less than 1% of the population.

The majority of people that have decided to hop aboard the gluten-free bandwagon don’t necessarily have Celiac disease or gluten-sensitivity, but for one reason or another have established a direct correlation between being fat and consuming gluten. The belief that consuming gluten-free foods will lead to certain health benefits is not entirely based on research.

The Internet and aggressive psychological marketing practices have played a pivotal role in influencing consumers’ food choices by providing a variety of claims and convictions. If you do not have Celiac disease and go gluten-free, you run the risk of depriving yourself of certain essential nutrients by trying to avoid gluten like the plague, especially if you’re not educated on proper nutrition. You also limit and restrict yourself to the foods you eat significantly, which can lead to profound psychological disadvantages, and decrease the probability you’ll stick to and follow your diet immensely.

When you decide to exclusively consume any of the wide variety of gluten-free packaged food readily available, be warned that they all conveniently fail to mention they are loaded with more sugar and fat than their gluten-filled counterparts. The reason why eating gluten-free may lead to weight loss is because the diet reduces carbohydrate intake which can and will lead to short-term results, but has 0 regards for long-term maintenance and sustainability!

Dieters who focus on eating more lean proteins, complex carbohydrates, vegetables and fruits, and stay away from large portions of bread, processed cereals, or baked goods can and will achieve remarkable weight loss and health benefits. One would think all this to be common sense. But weight loss can be achieved quicker, more efficiently, and be sustainable in the long term without having to go gluten-free, (for people w/o Celiac disease) as weight loss is achieved by reducing your caloric intake gradually over time, not eliminating gluten from your diet.

However, companies profiting from the gluten-free craze would love for you to think otherwise! This belief system should come as no surprise, as the $10.5 billion dollars gluten-free industry has seen a rise in profits month after month, year after year!

Food companies are manipulating consumers’ desires to be healthy by marketing products as nutritious when they are actually not. “Healthy” frozen dinners filled with preservatives, questionable processed foods derived from questionable sources, canned soups packed to the brim with sodium, sugar enriched cookies and even pizzas are being advertised as gluten-free and hence, seemingly good for you!

Even cocoa pebbles (which are delicious but filled with sugars) are gluten-free now! If that doesn’t give you some perspective not sure what will... If you are someone who is always seeking a quick fix, or the next fad that will help you reach the promise land, STOP IT!!! Remember, you didn’t gain that fat overnight, and you won’t lose it overnight either.

I want all of you to experience and share the same levels of personal and professional fulfillment as well, so remember it invariably will always come back to the following formula- Clean eating + Exercise + Consistency= Success. This is a key reason why the clients using Nutrition Solutions get such great LONG-TERM results, as we focus on a healthy yet varied menu that they can actually enjoy and stick to long-term. Some items are gluten-free as you’ll see, but that’s not necessarily by design.

Additionally, we don’t focus on the small aspects that really make no difference, instead, we teach and educate clients to work on the key fundamentals that bring about the most change, which as mentioned above, including our well-designed meal plans, customer service, accountability, regular exercise, and consistency!

If you are still stuck or overwhelmed with your diet, feel free to contact us today or visit the site to learn more!

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